Whitelabel · your name on the door
A whitelabel coaching platform built to disappear.
Your students shouldn't log into someone else's brand to do your $15k program. Custom domain, your logo, no "Powered by Coachly" watermark anywhere they look.
The stakes
What your students see — and why it matters.
A student paid $15,000 for your mentorship. The welcome email arrives. The sender is "no-reply@somesaas.com," not your domain. The login page has another company's logo in the top-left. The mobile app, if there is one, is called "LearnSpace" or "MightyHub" — not yours. Every friction they hit, from billing to notifications to lesson replays, happens inside a platform that brands itself louder than you do. None of that matters until the refund conversation — when the question "is this a real company or just a guy with a Kajabi account?" becomes the reason the client walks. Whitelabel isn't a feature toggle. For a high-ticket program, it's the difference between your business looking like a business and looking like a side hustle with a paywall.
Why whitelabel is a stance, not a feature.
01
Most platforms treat whitelabel as a premium tier.
Kajabi, Thinkific, Mighty, Circle — most charge extra for a custom domain, and most still surface their branding in places students notice: login screens, transactional emails, mobile app names, notification senders. It's whitelabel in marketing copy, not in the experience. For a $10–20k program, the watermark in the welcome email costs you more than the upgrade saves.
02
Whitelabel is not just a logo swap.
Real whitelabel is your domain on the sign-in page, your sender on every email, your colors in every notification, and no "Powered by X" in the footer of a lesson replay. It's the operational reality students experience across thirty touchpoints, not a toggle in settings. A platform that does it well is a platform that treats your brand as the product, not an afterthought.
03
The platform should disappear, not brag.
Students don't need to know who we are. They need to know who you are. The best whitelabel platforms are the ones students don't think about — because the login page, the welcome email, the program homepage, the payment receipt, and the lesson replay all look like they came from you. That's the bar. If a student can trace the SaaS vendor in under a minute, whitelabel failed.
What whitelabel looks like on Coachly.
01
Your domain, your sign-in.
Point a custom domain at your Coachly workspace — members.yourbrand.com, app.yourbrand.com, whatever reads right. SSL handled automatically. The student's first login happens on your domain, in your colors, with your logo. No Coachly subdomain anywhere in the URL bar, ever. Works from open beta, not a premium-tier add-on.
02
Emails from your domain, not ours.
Welcome emails, check-in reminders, booking confirmations, payment receipts — all sent from your domain, with your sender name. Hook up your own SMTP or use the default with domain-verified DNS. No "on behalf of Coachly" in the Gmail headers, no SaaS vendor in the reply-to. Students see your brand in their inbox.
03
No "Powered by Coachly" watermark anywhere.
Not in the footer, not in the sign-in page, not on lesson pages, not in the mobile PWA title, not in notification banners. We deliberately ship without the watermark because for a $15k program, even a 10px line of attribution text can erode the sense that the student bought into a real company. Whitelabel as default, not as a tier.
04
Branded mobile app (Custom tier).
If your cohort lives on mobile — and trading rooms, daily-accountability programs, and check-in-heavy mentorships often do — we publish a native iOS and Android app under your brand, with your icon, your name, and your colors in both App Stores. Your app, built on our infrastructure. Available on Custom for teams that need it.
Questions
Whitelabel, in plain terms.
Does my custom domain include email?
Yes. Out of the box, transactional email (welcome, check-in reminders, payment receipts) sends from your domain with verified DNS (SPF, DKIM, DMARC). If you want email routed through your own SMTP provider — Resend, Postmark, or your existing stack — you can connect it and we stop touching the outbound email layer entirely. Either way, the reply-to and sender are yours.
Can students tell they're using Coachly?
Only if they go hunting. There's no "Powered by Coachly" watermark anywhere in the student-facing experience — not the login, not the lesson pages, not notifications, not the mobile PWA title. The network request headers say Coachly (that's the HTTP layer, not brand), but everything a student sees or reads belongs to you.
How does SSL / HTTPS work on my domain?
Automatic. When you point a custom domain at your workspace, we provision and renew TLS certificates via Let's Encrypt in the background. No certificate management, no DNS headache, no expiry emails you have to track. Every page on your domain is served over HTTPS from day one.
What happens if I want a branded mobile app?
Available on the Custom tier. We publish a native iOS and Android app under your brand name, with your icon, your splash screen, and your color scheme, through your own developer accounts or ours. Students download "YourBrand" from the App Store, not Coachly. Build-to-publish usually takes 3–4 weeks depending on store review turnaround.
Is whitelabel included on every plan?
Custom domain and no-watermark experience are the default on every paid tier — not a premium add-on. The branded mobile app is the one piece that sits on Custom, because App Store publishing involves per-app developer work and ongoing review support. Every other whitelabel concern (domain, logo, colors, email, notifications) is available from day one.
Can I use my own SMTP / email service?
Yes. Connect your own SMTP provider (Resend, Postmark, SendGrid, whoever) and Coachly routes outbound email through it. You get full deliverability control, your DKIM/DMARC reputation stays clean, and the sender address in every student's inbox is something you own end-to-end. Available on Pro and up.
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