Take careof yourstudents.All of them.

Your name on the door. Not ours.

Students shouldn't log into someone else's brand to do your program. Custom domain, your logo, your colors, your app if you want one. No “Powered by Coachly” watermark anywhere students look. Whitelabel is the default, not an upsell.

Run a real program. Not a content library.

Skool is loud. Your room shouldn't be.

Per-program threads, replies, a live chat for the room. No streaks, no leaderboards, no confetti. Students who've been quiet for 18 days are flagged for your CS team — not gamified back with a notification.

Booking, in the same place as everything else.

Set how many calls each program includes. Students book in one click. Your CS team sees unused entitlements, the students who haven't booked in 30 days, and the save calls they need to put on the calendar this week — next to the check-ins, not in a second tab.

We never touch your revenue.

0% transaction fees, forever. What you charge is what you keep. Connect Stripe, Whop, or Fanbasis — Coachly invites the student, enrolls them in the right program, and tracks the payment. Refunds and failures land in the same table as missed check-ins, so your CS team sees the full picture in one row.

Catch the quiet ones before they refund.

Every refund has a trail. Three missed check-ins, one skipped call, eighteen days quiet in the chat. Your CS team isn't missing signals — they're missing a place to see them. One table. Every student. Flagged, winning, finishing, at risk. Ask the ones doing well for a testimonial. Book a save call with the ones who aren't.

Testimonials aren't luck. They're a workflow.

Triggers from the signals that actually matter: missed two check-ins, program ends in fourteen days, a win posted in the room, a payment failed. Route it to the right CSM, fire an email, queue a save call. Ask the finisher for a testimonial the morning they hit the last lesson.

Hey {{first_name}},

Noticed you haven't logged a check-in for the program in a few days. No pressure either way — just wanted to make sure you're okay and the program is still working for you.

If you're stuck on something, reply here and I'll see it directly.

— Coach S.

The objections we expect.

• How is this different from what Kajabi is about to build?

  Kajabi is an expert-facing marketing platform. They've been around a decade and still haven't built CS infrastructure. That's not an accident — it's a focus. Kajabi builds for the founder-expert. We build for the CS team running a $5M operation. Different audience, different tool.
• We just migrated platforms. We can't move again.

  You're not migrating the whole business — you're moving the delivery and CS layer. Marketing, funnels, and email stay where they are. Students get one announcement and a new URL. Most teams are moved in under two weeks.
• Our CS process is the problem, not the tool.

  Maybe both. But a great process on top of six disconnected tools still produces refund surprises. You can keep fixing the SOP — but if your CSMs can't see a student about to refund, no SOP will surface it. Better process on a single source of truth beats perfect process across six tabs.
• We need proof this works before we commit.

  Fair. We're pre-launch — no case studies yet, and we won't invent any. Waitlist is free. Demo is 20 minutes with the founder. If what you see doesn't solve a real problem for your CS team, you pass.
• Who's behind this? Will you be around in two years?

  Legitimate concern. Right now you're not buying a mature platform — you're buying direct access to the person building it and input on what gets shipped. That's the upside of early. We'll earn the rest.
• How does the whitelabel actually work?

  Custom domain, your logo, your colors. No "Powered by Coachly" watermark anywhere students look. Whitelabel is the default, not an upsell — it's on every paid tier. On Custom, you also get a white-label mobile app.
• How do payments work?

  Connect Stripe, Whop, or Fanbasis. When someone pays, Coachly invites them and auto-enrolls them in the right program. Refunds and failures land in the same table as missed check-ins, so your CS team sees the full story in one row. You keep your provider account. We never touch the funds. 0% transaction fees, forever.
• Who owns my data? Can I export it?

  You own everything. Students, programs, lessons, check-ins, payments, messages — all exportable as CSV or via the public API. If you ever leave, you leave with everything.
• How is my data secured?

  Tenant isolation is enforced at the database level (Postgres row-level security), not just in application code. Stripe and webhook secrets never leave the server. SSO (SAML 2.0 + OIDC) and audit logs are available on Custom.

Take care of your students.
We'll take care of the tool.

We're in open beta. Free during beta. Launch pricing locked for the first 200 workspaces. Tell us what you run and what you're using today — we'll be in touch when yours is ready.